Mark Friedlander was appointed as the Insurance Information Institute’s Director, Corporate Communications in February 2020. Based in St. Johns County, Fla., Friedlander's responsibilities include spearheading member company support and media relations in Florida, as well as national media relations and other corporate initiatives. He joined the Triple-I in July 2019 as its Florida Communications Consultant. Friedlander's vast industry experience includes a 13-year tenure as head of corporate communications and assistant secretary at Jacksonville, Fla.-domiciled The Main Street America Group, a super-regional property/casualty carrier. In this role, he spearheaded all internal and external communications, media relations, customer marketing and social media.
Friedlander's extensive background also includes senior marketing and communications roles at Prudential Financial, HSBC Holdings plc and Arthur Andersen LLP. He also served as a communications consultant at the Insurance Institute for Business & Home Safety. Additionally, Friedlander has held leadership positions within insurance trade organizations, including board chair of the Insurance Marketing & Communications Association and key roles on the Trusted Choice Company Partner Advisory Board and Independent Insurance Agents & Brokers of America's Agency Best Practices Program. Friedlander began his career as a sports writer and editor, covering the National Football League and Big Ten Conference, as well as a sports marketer supporting PGA Tour sponsors. He earned his bachelor's degree in journalism/public relations at The Ohio State University.